NÔEPE WELLNESS
LOGO DESIGN
Nôepe is wellness brand born in the heart of Martha's Vineyard. Theirs is a story of blending worlds, a profound fusion of modern and ancestral approaches to well being. Nôepe brings the timeless plant wisdom from their Wampanoag roots into their modern expertise as a registered nurse, creating a vibrant, human, and natural path to healing.
Nôepe welcomes all curious to root in connection, with an intentional focus on centering BIPOC and Indigenous voices. They are for those interested in holistic health, cycle care, and communal grounding, while creating space for all to find their place as part of this inclusive community.
Their brand presence is an embodiment of the wise Sage, the nurturing Caregiver, and the nonconformist Rebel brand archetypes. They challenge the status quo by honoring ancestral knowledge and forging a new, inclusive path to well-being. A space in wellness we’ve all longed for and needs to exist.
What sets Nôepe apart is an unrivaled duality: the unwavering trust of a licensed nurse combined with the undeniable wisdom of indigenous plant medicine. Nôepe responsibly forages local New England plants, creating a reciprocal journey where personal healing empowers the Earth, and the Earth, in turn, empowers us.
Our work together provided a visual identity that felt clean, modern, and deeply rooted. We sought to blend organic forms with a neutralized feminine feel, and a sense of quiet resilience, all while paying a subtle homage to the Wampanoag heritage and the native Northeastern landscapes of Nôepe.
The final logo positions a woman immersed within layers of the earth, symbolizing the brand’s deep connection to the land and the immersive nature of Noepe’s work. The flowing lines can be read as layers of soil, the ripples of water, or the layers of clay along the cliff sides of the island. The figure unites us with our surroundings & reflects the reciprocal relationship we can rebuild between ourselves and the land.