PROJECT PANGAEA

Brand design and illustration for Project Pangaea: a collection of custom illustrations and digital designs for a lifestyle brand with a focus on earth, environment, and social impact

PROJECT OVERVIEW

Project Pangaea is a lifestyle brand and movement driven by a passion to unearth the incredible stories etched in Earth's layers. With deep knowledge about the unturned truths about the origins of Earth and a dedication to improving our environment for a better tomorrow, this brand is here to make an impact you’ll want to join. Our work together brought life to the founder’s vision of creating a suite of illustrations ready to arm this adventurous brand with custom designs for merch, social media, and all their digital and print touch points. Our work created a timeless pairing of the pulse of the past with a modern touch of integrity.

SERVICES

  • Custom Illustration Package

  • T-Shirt Design

  • Bandana Design

DELIVERABLES

  • Strategic Alignment & Brand Direction Deck

  • 16-20 Hand-drawn Symbol Designs

  • Curated Moodboard

  • Typography Integrations

  • Color Palette Curation

  • Visual Direction: Digital & Physical

  • Custom Merch Designs

  • 1 Round of Feedback

ustom brand design and illustration work for Project Pangaea, showcasing how an adventurous brand's unique story is translated into visuals that inspire and nurture humanity with a modern, contemporary feel.

VISUAL DIRECTION

Our color palette features a dominance of browns, oranges, rusts, and muted yellows to evoke natural landscapes and a vintage feel. We invite darker greens, blues, and blacks to add depth, and a touch of edginess. Lastly, we complement the overall masculine feel with brighter accents providing focal points and warmth without disrupting the overall earthy aesthetic.

Custom designs including a suite of hand-drawn illustrations and brand touchpoints for merchandise, social media, and digital use with a modern touch
Brand design and illustration portfolio for Project Pangaea showcasign a curated brand color palette and visual applications

STRATEGIC INSIGHTS

A lot of people come to me with a loose idea of their brand, needing more than just a logo; they need a strategic foundation to transform unconnected concepts into a cohesive brand identity and a legacy. This is where a strategic designer makes all the difference, moving your business past a design that simply looks nice and into an actual identity you can market and build a community around.

With Project Pangaea, we began with a deep-dive brand strategy to define their target audience, core brand values, and unique market position, crafting a purpose-driven story that people can truly get behind. These unparalleled insights set the roots for a creative direction that evolved beyond an idea into a true identity. We established a color palette that embodied the rugged yet intentional brand personality, pairing them with bold and timeless typefaces for a modern bold look, and created an arsenal of custom hand-drawn illustrations to bring the brand's rich history into the forefront of the brand presence.

With this comprehensive direction, we could now create meaningful and authentic visual applications for both print and digital that resonate, attract, and build a lasting community.

Brand design and illustration portfolio for Project Pangaea, a movement for environmental stewardship, showcasing custom visuals for merch, social media, and a new website experience.
Custom branding and merch designs for a modern, masculine, adventurous brand with deep respect for the earth

SOCIAL MEDIA APPLICATION

Modern social media direction for the overal brand design and direction for a lifestyle brand inspired by earth's history
Brand design and illustration showcasing stickers and visual assets for a modern adventure brand
Social media and brand storytelling for brand impact and digital experience
Branding for a masculine lifestyle brand focused on dinosaurs and respecting the earth
Branding built on core values and distinctive brand personality for a masculine adventure brand
Branding build with meaning and impactful designs with custom illustrations
T Shirt and merch designs with iconic illustrations for a masculine brand
Modern branding for earth-inspired visionaries built from hand-drawn designs and illustrations
Brand design and illustration portfolio for Project Pangaea, a movement for environmental stewardship, showcasing custom visuals for packaging design
Unique merch designs and stickers with custom illustrations, ready to be applied to a brand's products for a distinct, engaging lifestyle presence
Custom brand merch with vibrant hand-drawn adventure bandanas for a masculine brand
Client testimonial about brand design and custom illustration impact with By Hand Designs

REFLECTIONS FROM
THE CLIENT

CRAFTING THE NEXT GENERATION OF BRANDS

At By Hand our designs go beyond the surface-level. This work with Project Pangaea was focused building a brand founded on genuine sustainability, not that green-washing nonsense, but real practices build on respect and transparency. 

Everything about this brand was built from the ground up, leveraging the core brand values we uncovered to truly guide every design decision. When your brand is more than a lifestyle, we combine strategy and design to create a movement your audience can be proud of joining. 

Are you looking to grow an impactful brand? Book with By Hand and learn how my design services can set you apart in your market space.

Brand illustration and design for merch: custom stickers, apparel designs, and lifestyle applications for growing modern businesses
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