ANDI’S PEOPLE

Andi is a yoga instructor and artist who creates a nurturing space where art and yoga blend to uplift you through life. She creates to allow others to pause and find joy, whether it is on their yoga mat or through a design that shares words of inspiration. Our work took her disconnected brand and sourced cohesion among the variety of offerings she brings to her South Shore community. Explore how we developed an aligned website and streamlined marketing channels to optimize Andi's wonderful world of endless inspiration and heartfelt words to bring them to a wider audience looking for encouragement and fearless self-love.

Introduction to the brand case study featuring a yoga instructor and artist's new website and branding
Uncovering the brand story and brand essence discovered during the brand exploration process
The brand core, unearthing the brand values, personality, voice, and defining the brand's aesthetic
Showcase of deliverables: Brand identity and website design elements created for a yoga instructor and artist
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The Soulspace
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The Folklore Collection