WILD LITTLE GEMS
Branding, Hand-drawn Logo Design, Visual Direction, Brand Strategy, Marketing, Social Media Direction, & Merch Design
A truly distinguished jewelry designer, Nancy, hones her background in geology to create an undeniable connection between her work and the timeless stories of nature’s gemstone creation. Her depth of knowledge and appreciation for each stone’s creation enables her audience to forge an unforgettable appreciation for the gemstones they wear and the earthy spaces they love. Her work is intentional and woven with her love for the vast, wild landscapes of her California roots. Every stone is hand-selected from a sea of stones to find the most intriguing characteristics shaped by time and their transformative journeys along the beautiful terrain of her beloved state. Wild Little Gems is more than a jewelry brand, it is a way of weaving our paths back together with nature’s endless beauty, wonderously diverse landscapes, and the endless thirst for adventure. Choosing Wild Little Gems is a way of honoring elements of natural beauty and the untamed wild spirit of the West. Each hand-crafted piece celebrates the state's diverse environments, from rugged deserts to serene coastlines, and embodies a spirit of exploration and connection to nature.
Insights from Our Client
One of the biggest challenges I faced with my brand was defining a clear message and visual identity that truly reflected its essence. I wanted the style to not only be aesthetically appealing but also to embody the brand’s core values in a meaningful way. Now, everything aligns seamlessly, the brand has a strong, authentic message and a distinctive look that beautifully expresses its vision. Through original illustrations, its identity shines with clarity and purpose.
Without a doubt, this process has been the catalyst for everything I envisioned my brand to represent. It has not only met but far exceeded my expectations, giving my business a distinct and authentic identity, one that truly reflects its core values. This clarity and originality help me connect with the right audience, build trust, and create meaningful growth opportunities.