WILD LITTLE GEMS

Branding, Hand-drawn Logo Design, Visual Direction, Brand Strategy, Marketing, Social Media Direction, & Merch Design

Custom hand-drawn logo and complete brand identity for a modern, gender-neutral Western jewelry brand.

A truly distinguished jewelry designer, Nancy, hones her background in geology to create an undeniable connection between her work and the timeless stories of nature’s gemstone creation. Her depth of knowledge and appreciation for each stone’s creation enables her audience to forge an unforgettable appreciation for the gemstones they wear and the earthy spaces they love. Her work is intentional and woven with her love for the vast, wild landscapes of her California roots. Every stone is hand-selected from a sea of stones to find the most intriguing characteristics shaped by time and their transformative journeys along the beautiful terrain of her beloved state. Wild Little Gems is more than a jewelry brand, it is a way of weaving our paths back together with nature’s endless beauty, wonderously diverse landscapes, and the endless thirst for adventure. Choosing Wild Little Gems is a way of honoring elements of natural beauty and the untamed wild spirit of the West. Each hand-crafted piece celebrates the state's diverse environments, from rugged deserts to serene coastlines, and embodies a spirit of exploration and connection to nature.

Visionary brand expansion led by cohesive strategic design, creative direction, attracting clients for bespoke branding, custom illustration, and identity development by By Hand Designs.
A custom hand-drawn logo design, reflecting organic landscape shapes and a Southwestern branding iron feel, embodies the brand's iconic personality, attracting clients to By Hand Designs for unique illustration and brand identity services.
Modern wordmark logo and cohesive brand imagery blending elevated femininity, androgenous ruggedness, original design, and distinctive brand identity, appealing to clients seeking authentic, bespoke branding solutions from By Hand Designs.
Curating deeply aligned color palettes honoring California's vast landscapes, desert and coastal beauty, and harmonious brand attributes, captivating clients seeking nature-inspired, cohesive brand identity design from By Hand Designs.
Iconic custom hand-drawn logo reflecting organic landscapes, Southwestern heritage, branding iron aesthetics, and distinctive brand personality, drawing clients to By Hand Designs for unique, nature-inspired illustration and strategic brand design.
Logo activation across print, merchandise, and digital applications, showcasing versatile brand identity, cohesive design, and expansive brand presence, attracting clients for comprehensive branding and custom design solutions from By Hand Designs.

Insights from Our Client

One of the biggest challenges I faced with my brand was defining a clear message and visual identity that truly reflected its essence. I wanted the style to not only be aesthetically appealing but also to embody the brand’s core values in a meaningful way. Now, everything aligns seamlessly, the brand has a strong, authentic message and a distinctive look that beautifully expresses its vision. Through original illustrations, its identity shines with clarity and purpose.

Without a doubt, this process has been the catalyst for everything I envisioned my brand to represent. It has not only met but far exceeded my expectations, giving my business a distinct and authentic identity, one that truly reflects its core values. This clarity and originality help me connect with the right audience, build trust, and create meaningful growth opportunities.

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