ROY SWIM

Our work to rebrand Roy Swim was created from getting to the heart of it all. This brand possesses a deeper purpose far beyond swimwear alone. It all began with founder Liane Roy, a Martha’s Vineyard local who meticulously handcrafts each suit from coast to coast. Her visions was to create swimwear that feels like a second skin, allowing every body to shed self-consciousness and embrace a life of effortless comfort and confidence. From this powerful mission, our strategic rebrand was born. We distilled Roy's essence—inspired by the natural coastal cliffside beauty of Martha's Vineyard and Santa Cruz—into a visual identity that is both authentic and welcoming. We focused on celebrating individuality and rejecting fleeting trends, crafting a look and feel that truly aligns with the brand's core values. The result is a brand that not only sells swimwear but enables moments of genuine joy and self-acceptance, proving that feeling good in your skin is always in style.

Custom hand-drawn logo designs for a coastal swimwear brand from Martha's Vineyard and Santa Cruz
Curating a moodboard for visual direction that brings the brand to life through emotive imagery and consistent visual presence which will embody and define everything from the logo, to brand colors, to typography
Crafting a brand with deep feeling and brand perception to attract clients that align with a bright, empowering, inclusive, natural and freeing swimwear brand
Strategically defined brand values that embody the essence of Roy Swim: handcrafted swimwear for confident women, inspired by the coasts, designed for comfort, individuality, and sustainability.
Bringing a balance or warmth and a universally welcoming feel through a vibrant color palette curated for brand cohesion
Applying colors to test compatibility and ensure the brand feeling and visuals are playful, versatile, and harmonious
roy-swim-branding-typography.jpg
Authentic coastal brand visual themes for Roy Swim, featuring a harmonious blend of muted earth tones, subtle retro inspiration, and organic shapes drawn from East and West Coast nature.
Our brand archetype is an authentic, down-to-earth, and joyful brand personality that prioritizes comfortable, handcrafted swimwear for a welcoming and inclusive community.

All images from strategy are initially sourced from Pinterest for general visual direction and aesthetics

The Roy Swim logo was born from an intimate process, translating founder Liane's personal journey into a visual story of confidence and comfort. The design's soft edges and playful curves reflect a relaxed, handmade spirit, inviting a feeling of freedom and natural beauty. Roy Swim's new logo is a testament to the power of non-conformist design, meticulously crafted to stand apart from the noise of the modern swimwear industry. This visual identity is a show-not-tell of inclusivity, inviting customers into a relaxed, authentic world where they can feel beautiful and at ease.

Roy Swim's new logo is a harmonious blend of East and West Coast elements, abstracting a palm and cliff motif with a retro, handcrafted feel.
We captured Liane's original style and hand-made ethos with a harmonious mix of abstract and recognizable elements, like a flowing palm and a reflection of ocean waves.
This logo for Roy Swim, a custom swimwear brand, is a visual representation of comfort and individuality.
This authentic, coastal brand mark, with its quiet confidence and flowing shapes, reflects the non-conformist spirit and inclusive style of our comfortable, custom swimwear.
Roy Swim's new logo, a confident and clean brand mark with a hint of retro flair, combines abstract palm and coastal motifs with soft, flowing shapes.
Custom hand-drawn logo designs celebrating every body and a non-conformist style with a welcoming, authentic, and naturally beautiful vibe.
Custom logo design for a Boston brand, an authentic and freeing visual representation of the brand's commitment to natural beauty and genuine comfort.
This custom logo design uses intentional asymmetry to reflect the brand's authentic, hand-made ethos and welcoming coastal energy.

Brand Photography by Chandler Cooke

HAND-CRAFTED FOR CONNECTION

Traveling Design Studio By Hand Designs offering expansive illustration packages and strategic brand design for impactful growth and target audience connection

Through deep strategic discovery, pre-existing brand alignment, and strategic cohesion, we crafted designs for impactful expansion. Collections such as these illustration packages can expand your brand's reach and feed your presence across a wide variety of client touchpoints. They are a library of assets that can be used with endless potential, together and individually. Expand beyond just a logo and find ways to nurture and grow your brand with thoughtfully crafted illustrations.

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