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Shop › THE BY HAND
VISUAL DIRECTION GUIDE
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THE BY HAND
VISUAL DIRECTION GUIDE

Sale Price: $24.00 Original Price: $45.00

Skip the Pinterest spiral and get clear on your aesthetic!

You’re ready for a re-brand but talking through your ideas is hard when you like a lot of different styles. So I’ve crafted a short and simple way to rewire how you think about your whole aesthetic.

Remember those fun 90s magazine quizzes? This is like that but it actually helps you talk about your brand instead of telling you which celebrity crush you’re going to fake marry. Here you can skip the vortex of pinning a million ideas in different directions and arm yourself with a visual direction with validating questions.

This simple guide is intended to help you take a step back from everything you find beautiful and really find the visual direction that is true to you and what you offer.

With this guide, you can refine your ideas to confidently and effectively talk through your vision with your designer for your re-brand!

Download your copy to get started today!
Books are now open for Winter 2025 Branding. Email me to secure your spot!

Skip the Pinterest spiral and get clear on your aesthetic!

You’re ready for a re-brand but talking through your ideas is hard when you like a lot of different styles. So I’ve crafted a short and simple way to rewire how you think about your whole aesthetic.

Remember those fun 90s magazine quizzes? This is like that but it actually helps you talk about your brand instead of telling you which celebrity crush you’re going to fake marry. Here you can skip the vortex of pinning a million ideas in different directions and arm yourself with a visual direction with validating questions.

This simple guide is intended to help you take a step back from everything you find beautiful and really find the visual direction that is true to you and what you offer.

With this guide, you can refine your ideas to confidently and effectively talk through your vision with your designer for your re-brand!

Download your copy to get started today!
Books are now open for Winter 2025 Branding. Email me to secure your spot!

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Hand-drawn Logo 01
$349.99
Logo Design Guidance
Logo Design Guidance
$250.00
Hand-drawn Logo 02
$349.99
Hand-Drawn Logo 03
$349.99

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Hand-drawn custom logo design and brand illustration for growing brands and community-centered businesses with heart

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Based in Boston, Massachusetts
Often found traveling coast to coast

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Designs that inspire, build intrigue, and create movements for the change we need to see 〰️

So when you think about the long-term impact of your business, would you rather a logo, or a brand? 〰️

#brand #branding #brandidentitydesign #brandingclient
A powerful brand design isn’t just seen — it’s felt✨ 

I’m honored to have partnered with Nôepe, a brand rooted in the sacred traditions of the Aquinnah Wampanoag people and the dual perspective of a registered medical p
What’s your Gilmore Girls color palette? 👀🧡💛❤️

It’s that time of the year again and this is the most important question on my mind as a designer 🎨

Are you a soft and subdued Rory? A wild and vibrantly fun Lorelei? 💭💫

Drop your fa
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